Agenda
Thursday 11th March
9.15-11.00 Trainers’ introduction. Exercise: introducing yourself to a non-academic audience. What makes a good story? Understanding the Media. Language and Audience. Identifying “newsworthy” elements in your work.
11.00 Coffee break.
11.15-12.15 Initial contacts with the media. How your press office can help you. Exercise: Writing a headline and a summary for a press release on your work. Tips on using social media to attract journalists' attention to your research, and building relationships with journalists.
12.15-13.00 Interviews as an active opportunity, not a passive experience: preparing your messages. Taking control of the interview. Techniques for handling difficult or hostile questions.
Friday 12th March
Participants work in two separate groups/Zoom meetings
9.15 - 13.00 (with breaks after each recording round) Exercise: recording of 2 on-camera/radio down-the-line interviews for each participant based on the information about their research in the pre-course questionnaires